Have you ever noticed how many people feel entitled to second-guess you on pricing strategy?

• The finance department thinks you should use fully loaded costs - even if it results in a price that the market won't bear. Or they want to apply fixed percent increases that give you ridiculous prices like $142.34!
• And let's not even mention the sales force. They take your carefully applied prices as a starting point for downward discounting!

When you go into a planning meeting, do you feel that you have a target painted on your chest?

Want a bullet-proof vest?
     Well you've got it! When you run your pricing plans past the tactics in 46 WAYS TO RAISE PRICES, you will KNOW you've considered every possible way to wring profits from your product or service.
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Get a raise!
     Pricing is a rare expertise - even for marketers. Most marketers never take a single class in pricing, including those with MBAs or even Ph.D.s! There's a good chance that nobody in your company has any pricing expertise. So whether you're the CMO, a marketing director, or just a marketing assistant, 46 WAYS TO RAISE PRICES will help make you indispensable to your company. And indispensable people command fat salaries!

Sleep easy!
     Now you can sleep easy when you make pricing decisions. Your copy of 46 WAY TO RAISE PRICES can reassure you that you're leaving no money on the table. It will be there for you, covering your back. It's a checklist you can use for every single price you ever have to set! Starting today!

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     Heck, it's almost marketing malpractice to NOT have it!
     PLUS... you get the 1-2-3 PRICE-CHANGE MODELS™, which let you quickly calculate breakeven for any price change considerations - without having to look up formulas!